Sierra Balmain is a real estate services business to it’s core.

  • Steeped in experience with shopping and entertainment centres, Sierra Balmain has significant experience managing arguably the the most complex and challenging real estate assets classes to operate.
  • The strong human aspect to these buildings provides the perfect background when looking at the need for the convergence of retail, entertainment, workspace, lifestyle, culture and by extension, logistics in the present real estate environment.
  • Sierra Balmain and the wider Sonae Sierra group provides a wide range of core services across all commercial real estate asset classes.

core
competence

Asset and Investment Management

TIM RYLANCE

"The term “Asset Management” within Sierra Balmain refers to the establishment, implementation and execution of strategies both to protect a retail property asset and to enhance its value. It is about building both the quantity and quality of income.

Each asset manager represents investor interests by overseeing all property activity such as leasing, property management and marketing, project and development, sustainability, market research, valuation, lender relations and reporting and corporate activities.

Balmain’s asset managers each come from a multi-disciplined background that ensures added depth of knowledge in determining strategy".

  • ALWAYS TAKE THE OWNER’S PERSPECTIVE
  • ESTABLISHMENT AND EXECUTION OF STRATEGIES
  • BUILDING QUANTITY AND QUALITY OF INCOME
  • OVERSEE ALL ASPECTS OF REAL ESTATE MANAGEMENT
  • OCCUPIER FOCUSED
  • MULTI DISCIPLINED
  • TIMELY, ACCURATE AND INFORMATIVE REPORTING
  • 15 YEARS OF EXPERIENCE

Property Management

dorota suchodolska

“Sierra Balmain’s property management brings together elements of investment goals by translating strategy and planning into delivery. Sierra Balmain performs this across all asset classes including retail, leisure lifestyle, entertainment, culture, workspace and logistics. Sierra Balmain Property Management always takes the investor’s perspective in whatever we do. We believe in a close cooperation and understanding of the investor’s goals and strategies. We keep up with the changing market conditions, also apply these to the needs of a property, its owners, the tenants and the customers. The property management team benefits greatly from the broader perspective attained by constant communication within all the Sierra Balmain teams".

  • FOCUS ON MANAGING ALL COSTS
    ESPECIALLY NON-RECOVERABLE
  • STRONG CLIENT KPI’s & REPORTING
  • CAREFULLY EXECUTED HANDOVER & DATA MIGRATION
  • OCCUPIER RELATIONSHIP MANAGEMENT
  • FOCUS ON INCOME COLLECTION
  • SUPERIOR TECHNICAL AND FACILITIES MANAGEMENT
  • ADDITIONAL INCOME GENERATION
  • TEAM DEVELOPMENT AND TRAINING
  • INSTITUTIONAL REPORTING
  • EXCEPTIONAL VALUE FOR MONEY

Property Management

Technical and Facility Management

Particular attention is paid to advance planning, compliance with the regulations, quality of service, managing service charge budget and optimization.

A balance that Sierra Balmain strikes perfectly is meeting the requirements of the current technical market trends providing high standards of service with the pressure of cutting the costs.

Our teams are focussed on technologies of green management, energy saving, waste management, recycling. We also have access to Sonae Sierra’s renowned sustainability services.

We have experience in supervising BREEAM in USE certification process with excellent results in asset and building management. Broader strategy and delivery within the group is available via Sonae Sierra’s innovative sustainability services team.

Our skills in development and planning are also a huge advantage when it comes to extending existing buildings - from understanding complex development issues to effective local authority relations.

  • Highly experienced in FM management
  • Facility Management Plan
  • 5 year planned maintenance programme
  • Specialist technical FM managers on site
  • Professional budgeting
  • Cost control and efficiency
  • BREEAM & LEED

Property Management

Accounting and Reporting

We offer integrated reporting based on profound knowledge and understanding of the business and client’s expectations with accurate data delivered rigorously to agreed deadlines is tailored to each client’s needs.

Our systems and procedures allow to report on a wide variety of information produced by a property giving at the same time full flexibility in relation to the scope of information reported, way of presenting and reporting deadlines.

The reporting starts immediately after information is available and builds up to the final shape and structure when all data is in place. The process is defined in detail and scheduled carefully in the calendar within the reporting periods.

All our teams are fully and actively engaged in timely delivery of verified information in order for the accurate reporting.

  • Detailed property and corporate accounting
  • Institutional grade reporting
  • Robust but flexible systems
  • Timely and accurate
  • Fully engaged qualified team
  • Seamless integration from property to corporate entity

Property Management

Commercialisation

Establish clear design guidelines to ensure high standard of presentation and sight.

Review short term leasing policy including division of the centre into STL zones to ensure income maximization.

Target removal of short term leasing stands which generate lower income.

Re-organise remaining kiosks and maximize the value gained for each one.

Identify new income opportunities to replace lost kiosk income.

Keep income up on a day to day basis whilst developing new retailers business and saving unnecessary vacancy at the same time.

Leasing

Agata Stańkowska

“Our leasing team is the most highly regarded in the region. Our deep, wide and direct occupier relationships are a significant factor in the success of the real estate that we share with our occupiers.

At Sierra Balmain, leasing is not just about maintaining occupancy or filling vacant space, but delivering a coherent and sustainable story for the property. Our leasing team think and advise, creating strategy rather than just plugging vacancy.

Creating vibrant tenant mix, blending expiry profiles, all whilst maximising opportunity and minimising risk are core tenets of what the Sierra Balmain leasing team do”.

  • OVER 200 LEASING DEALS EVERY YEAR FOR THE LAST 6 YEARS.

  • OVER 500,000 M2 LEASED IN POLAND.

  • 13 SHOPPING CENTRE LEASING INSTRUCTIONS WITH  1,000 TENANTS.

  • STRONG MARKET KNOWLEDGE AND RELATIONSHIPS.

  • MARKET POSITIONING.

  • TOTAL FOOTFALL OF 47M IN CENTRES LEASED.

  • TOTAL AVERAGE OCCUPANCY OF 96%.

  • EXCELLENT TRACK RECORD OF LEASING-LED ADDED VALUE AND RECOVERY STRATEGY AND DELIVERY.

Marketing, PR & Digital

Paulina Szymczukiewicz

“Marketing at Sierra Balmain is a holistic process of activities for the centres, offices and occupiers that we manage.

Our team’s experience extends beyond commercial property and results in a superior know-how and creative approach to marketing solutions. The Sierra Balmain marketing philosophy utilises the competencies across all teams in the company to maximise the message and application of each activity.

In combination with Sonae Sierra’s digital, PR and marketing capabilities, Sierra Balmain’s services in these areas in CEE are second to none”.

  • STRATEGY – CREATION, IMPLEMENTATION AND EVALUATION
  • BUDGET PLANNING
  • BUDGET PERFORMANCE COORDINATION
  • PROJECT EXECUTION
  • ANALYSIS OF ACTIVITY
  • VERIFICATION AND CONTROL
  • ADVERTISING
  • ORGANIZING ACTIONS AND EVENTS
  • DESIGN (COHERENT COMMUNICATION)
  • PR ACTIVITIES
  • RELEVANT SUPPORT FOR LOCAL, ON-SITE TEAMS
  • GENERAL MARKETING
  • ADVICE RESEARCH

Project & technical services

Pawel Fert

“Our key focus is the mitigation and management of risk to bring increased project certainty in terms of quality, cost, and delivery date.

Sierra Balmain’s project teams are highly experienced across many technical disciplines and real estate classes.

Tied in with the global development, design and engineering experience of Sonae Sierra, there is virtually no project challenge no matter how big or small that we cannot handle”.

  • PROJECT MANAGEMENT
  • TENANCY COORDINATION AND FITOUT
  • BANK MONITORING
  • TECHNICAL DUE DILIGENCE
  • DEVELOPMENT SERVICES
  • DESIGN AND ENGINEERING

Project & technical services

Development, Project Management, Design and Engineering

Sierra Balmain provides the project management of a tenant’s fit-out, be it retail, office or industrial.

Tenancy coordination involves ensuring that the completion of the fit-out meets or exceeds the agreed vision of the owner and key stakeholders.

Through our tenancy coordination service, we ensure that tenants manage their works with a strict adherence to planning, timing and quality. Our team is highly experienced providing a fully integrated and hands-on approach that respects the needs of the client at every level.

Sierra Balmain ensures that our tenants are in and paying rent as soon as possible and encourage facades and interiors to be.

Project & technical services

Tenancy Fitout and Coordination

Sierra Balmain provides the project management of a tenant’s fit-out, be it retail, office or industrial.

Tenancy coordination involves ensuring that the completion of the fit-out meets or exceeds the agreed vision of the owner and key stakeholders.

Through our tenancy coordination service, we ensure that tenants manage their works with a strict adherence to planning, timing and quality. Our team is highly experienced providing a fully integrated and hands-on approach that respects the needs of the client at every level.

Sierra Balmain ensures that our tenants are in and paying rent as soon as possible and encourage facades and interiors to be.

Restructuring & Debt Workout

james turner

“Sierra Balmain’s vast experience in commercial real estate, particularly in Retail provides ground for being a solid strategic partner for owners and funders of assets that are facing challenges. We are working on several of these projects now and have cooperative and strategic approach to maximise value on often very challenging projects.

Each such asset brings its own unique set of challenges and Sierra Balmain rises to these by employing both traditional approaches to real estate and innovative, ground breaking solutions to create saleable assets that are sustainable and thus maximise ultimate value for the stakeholders.

We can provide a full range of services across the asset in line with our stated capabilities which is an important factor in high pressure, direct distress scenarios where fast, joined up thinking is vital for the ultimate improvement of the asset. In addition, Sierra Balmain has access to capital as the strategy requires”.

  • Cooperative approach
  • Fully joined up services key for fast action
  • Deep understanding of financial structures
  • Strategic approach to maximising investment/debt at every step
  • Access to additional funding for delivery of objectives

HOP to POP-UP

POP-UP STORE is an easy way for businesses with modest budgets to test a retail channel in a friendly shopping center environment. No large investments, no time consuming space modifications. No long term agreements.

  

POP-UP STORE  might be the solution just for you! No need to decide on a huge investment. All you have to do is rent our pop-up space for flexible time, up to a maximum of 6 months.  Give it a try! Pop-ups have proved to be a successful concept, arousing strong interest from our current and new customers. POP-UP STORE can help you boost sales volumes and build strong awareness of your brand.  

NOTE! Despite a rapid growth of online shopping transactions, only approximately 11% of retail sales happen online in Poland.

 

Simple and helpful - POP-UP STORE ADVANTAGES:

 

  • You will have the opportunity to interact in person with your current customers, establish relationships and promote your brand to new ones
  • You can create a unique, engaging bricks-and-mortar shopping experience with an exceptional space design
  • You may see your financial risk significantly reduced. You don’t need to sign a long term lease agreement or blow your budget on expensive interior arrangements
  • You will have the opportunity to test your company strategy, products, new markets and get valuable feedback on your brand’s retail concept
  • Once you POP-UP and it proves successful, you will be offered the option to turn it into a long term lease and become a full scale brand store.

So let’s get started!…

 

case
studies