Sierra Balmain is an experienced multi-disciplined service provider focused on European retail and leisure assets. Sierra Balmain has a number of third party and co-investment mandates with high-profile investors.

Sierra Balmain provides occupier-focused strategic asset management carried out by its strong in-house leasing, property management, technical and investment teams. This co-ordinated approach makes for a unique model to deliver a successful end-to-end retail property strategy. Sierra Balmain constant awareness of both retailer and financial markets, is supported by timely, accurate and informative reporting. Sierra Balmain is a complete partner in commercial real estate investment and asset management.

The Sierra Balmain directors and senior executives have over 250 years combined retail property experience and €18 billion of transacted assets across their joint careers. This knowledge and expertise contributes to the quality of our dealings with partners, from strategy to reporting. The range and depth of Sierra Balmain’s clients, partners and pan-European banking relationships attests to this.

With over  €880 million worth of managed properties containing over 1,350 leases, Sierra Balmain has the experience, reach and capability to cover all aspects of retail property investment and asset management.

Our high quality of service is determined by advance planning, compliance with the regulations, managing the service charge budget and optimization of all expenditures.

A balance that Sierra Balmain strikes perfectly is meeting the requirements of the current technical market trends providing high standards of service with the pressure of cutting the costs. Our teams are focussed on technologies of green management, energy saving, waste management, recycling. We also partner with Sonae Sierra’s renowned sustainability services.

We have experience in supervising BREEAM in USE certification process with excellent results in asset and building management. Broader strategy and delivery within the group is available via Sonae Sierra’s innovative sustainability services team. 

Our skills in development and planning are also a huge advantage when it comes to extending existing buildings - from understanding complex development issues to effective local authority relations

We offer integrated reporting based on profound knowledge and understanding of the business and client’s expectations with accurate data delivered rigorously to agreed deadlines is tailored to each client’s needs.

Our systems and procedures allow to report on a wide variety of information produced by a property giving at the same time full flexibility in relation to the scope of information reported, way of presenting and reporting deadlines.

The reporting starts immediately after information is available and builds up to the final shape and structure when all data is in place. The process is defined in detail and scheduled carefully in the calendar within the reporting periods. 

All our teams are fully and actively engaged in timely delivery of verified information in order for the accurate reporting.

Achieving extra income from a property investment, other than from standard tenancy, is becoming increasingly important for investors, but there is a balance to be struck. Clogging up mall areas and compromising other shopper utility can easily compromise long-term value for a relatively short-term gain.

Sierra Balmain has a different approach, in which we actively seek to achieve the right balance to both maximise revenue and achieve longer leases. We are being able to maximise revenue from short-term leased units by placing fewer traders in optimal places at a higher rent. Our results can confirm this.

We believe that getting income from additional, occasional lease will increase the value of the property in the future. There are more than 55 million customers a year in Poland visiting Sierra Balmain’s asset managed properties, which means that we are able to deliver innovative short to long-term income solutions.

The financial success of a property strongly correlates with its cash flow. Our debt recovery processes aim to wipe out the payment backlogs and the management of cash flows in order to considerably shorten  the cycle of unpaid invoices. Our advanced reporting systems and strict, effective procedures enable our experienced debt collectors to negotiate recovery debts quickly and effectively.

Sierra Balmain has developed systems and processes to ensure the proper operation, safety and day-to-day servicing of a given property, but above all, to increase the attractiveness of a property and to maximise the value growth for the investor. Our services are both cohesive and comprehensive and they contribute to the commercial success of each managed property.

We ensure a close cooperation between the teams working directly in the properties and the teams in the central offices. All of our actions are regulated by clear and transparent procedures.

We have eliminated paper-based transactions from our process.

The effective marketing of shopping centres is one of the most important competences for Sierra Balmain. Marketing strategies are heavily skewed towards driving retail sales but always with a focus on social & environmental obligations. Solutions we offer are based on precise analysis, demographic, the newest shopping trends

Expert marketing strategies have the potential to add significant value to each asset by integrating several areas, such as asset vision & positioning, branding, traffic & sales activation, digital projects and tools, customer experience, selecting the best suppliers and training by high qualified staff among others.

We have a focus on generating value to all stakeholders at the highest return on investment. The best recognition is the satisfaction of our clients but also Marketing Awards.

Sierra Balmain provides the project management of a tenant’s fit-out, be it retail, office or industrial.

Tenancy coordination involves ensuring that the completion of the fit-out meets or exceeds the agreed vision of the owner and key stakeholders.

Through our tenancy coordination service, we ensure that tenants manage their works with a strict adherence to planning, timing and quality. Our team is highly experienced providing a fully integrated and hands-on approach that respects the needs of the client at every level.

Sierra Balmain ensures that our tenants are in and paying rent as soon as possible and encourage facades and interiors to be.

On handover to the retailer our on-site team make sure each unit is prepared and complies with the specifications in the lease. Tenant fit out plans are approved, we supervise tenant’s works and manage delivery of tenant’s contractor insurance and on completion, delivery of as-built documentation and ensure compliance with all safety regulations of the building. Sierra Balmain also assist in building permit procedures, occupancy permits, tenant relocations, change of use procedures and signage management. When we are active within any unit we ensure that all installations are as environmentally efficient as possible, including those that the occupier is responsible for.